out of 10 drivers fear driving at night
for reasons related to visibility,
according to a new survey conducted by
SilverStar headlights (Graphic: Business
Wire). Click on the photo to see it
3rd November 2005.
Seven out of 10 drivers in the United
States fear driving at night for reasons related to
visibility, according to a survey released last Tuesday at
the Automotive Aftermarket Product Expo (AAPEX).
Nearly 40 percent of drivers polled
fear hitting a person or animal, 23 percent fear not being
able to see road markings and 9 percent fear their
headlights are not bright enough.
The survey, conducted by SYLVANIA,
manufacturer of SilverStar(R), a brand of bright, white
high performance headlights, interviewed 1,000 adult
drivers over the age of 18 by telephone across the United
States during October.
Three-quarters of poll respondents
(74.4 percent) said they did not know that all halogen
headlights dim over time, as opposed to burning out
Because all halogen headlights
gradually lose brightness, they should be replaced in
pairs and changed out at regular maintenance intervals,
just like wiper blades. Changing headlights around the
same time clocks are changed each fall delivers optimum
performance when it is needed most.
More than 61 percent of those surveyed
said they would change their headlights once a year if it
meant they could drive safer at night with better
"Traffic deaths occur three times
more often at night than during the day," said Laura
Peach, marketing manager for SilverStar.
High performance halogen headlights can
help ease the strain of driving after dark and provide a
greater sense of security on the road. SYLVANIA SilverStar
high performance headlights produce a whiter light
compared to standard halogen bulbs. Whiter headlights can
help improve driver reaction time and make it easier to
avoid roadside hazards.
A study conducted by the Lighting
Research Center at the Rensselaer Polytechnic Institute in
Troy, NY, documented the safety benefits of whiter halogen
lighting. The research concluded that whiter headlights
help provide better roadside (i.e. peripheral) viewing,
improved reaction time, and increased visibility for night
The poll, conducted by Q-Search for
SYLVANIA, interviewed 520 women and 480 men in the New
England, Middle Atlantic, East North Central, West North
Central, South Atlantic, East South Central, West South
Central, Mountain and Pacific regions.
Headquartered in Danvers, Mass., OSRAM
SYLVANIA is the North American lighting operation of OSRAM
GmbH. Together they are the second-largest lighting and
materials enterprise in the world, serving customers in
more than 140 countries. They manufacture and market a
wide range of lighting products, including automotive,
electronic and magnetic ballasts, and precision materials
and components for industrial and commercial users,
original equipment manufacturers and consumers, sold
primarily under the SYLVANIA brand name, but also under
the OSRAM brand. OSRAM SYLVANIA also offers lighting
systems installation and maintenance services. Further
information can be found at www.sylvania.com