concept car... indication to Mazda's
future product orientations.
30 August 2005.
Zoom-Zoom thrust continues with this year's concept car at
the 2005 IAA Frankfurt Motor Show in September: the Mazda
SASSOU ('sa-so') - a small, lightweight, three-door
hatchback powered by a turbocharged, three-cylinder,
1.0-liter MZR DISI (Direct Injection Spark Ignition)
Combined with evolved Zoom-Zoom design
language and a unique interior concept, Mazda SASSOU is a
look into the future at where
might be heading with its B-car (Category of the
Renault Clio, Nissan March, Peugeot 206 and Citroen C2/C3,
Ford Fiesta and its sister the Mazda2, VW Polo, Opel
Corsa, Toyota Yaris).
The Sassou concept car will share the
stage with the Mazda Crossport concept, Mazda2
facelift, the third-generation Mazda MX-5, the
MPS and the recently launched Mazda6 facelift
and the compact Mazda5.
Mazda SASSOU Mazda's latest show car is
a lightweight, urban vehicle for young, first time car
buyers that makes everyday city driving fun, highly
practical, economical and aiming for clean emissions. A
sleek, three-door hatchback, it employs evolved Zoom-Zoom
exterior design language with youthful lightness and
unique hidden features.
Designed at Mazda's design center in
Frankfurt, Germany, Mazda SASSOU is the first design
concept derived from a unique approach to show cars for
Mazda Motor Corporation this year. Besides the Frankfurt
Motor Show, the Tokyo Motor Show and the 2006 North
American International Automobile Show will also feature a
Mazda design concept created at each regional design
The name "SASSOU" is a
Japanese term that means having a positive state of
mind, of looking ahead with optimism to the future.
This is what Sassou tries to express with its lightweight
, compact and stylish exterior. It is an advanced
interpretation of Mazda style with the latest in
aerodynamic techniques that visually hints at the agility
and fun-to-drive attributes. Sassou mixes these with a
unique use of exterior and interior materials and hidden
features based on the "Shoji" principle.
Shoji screens are thin Japanese doors made of
ricepaper that allow you to see the outline of what is
behind without seeing the details. The Mazda SASSOU
concept has attributes that are hidden within the body and
are suddenly revealed by an illumination system that makes
the car seem to spring to life in a way that is appealing
On the inside is a high-tech,
interactive interior concept reflecting the lifestyle of
young people. It uses a USB stick as a key and an
interface port for programming the hard disc drive
conceived for the concept. It also features a unique
"morphing" back seating system that uses
compressed air. This provides center seating for one, side
seating for two by changing the seat configuration. It
also has "flat-fold" seating which offers
storage practicality for carrying larger items.
Combined with aerodynamic techniques to
lower drag, the Mazda SASSOU design concept indicates the
potential of the Mazda
B-car to meet strict European CO2 regulations in the
future. Mounted with a three cylinder 1.0-liter DISI
turbo gasoline engine and idling stop feature that automatically
shut down the engine to prevent idling, it is
conceived as a lightweight, fuel-efficient, urban vehicle
for young, first car buyers that can make city driving
zoom-zoom, fun and highly practical.