new Peugeot 207 in the 5-door body version.
31st January 2006.
Peugeot's new generation 207
small car (B segment,
supermini) is getting ready for its April launch (mid 2006
in the UK), succeeding the current 206 generation with a
new engine family developed for both PSA
(Peugeot / CitroŽn) and the BMW
Initially launched as a 3 and 5 door
hatchback, with six engine options (3 petrol and 3
diesel), the 207 succeeds but does not replace the Peugeot
206, the best selling Peugeot ever.
The 206 will continue its global career
for many years to come and will soon be produced in eight
individual production sites on three continents. The
launch of the 206 Sedan at the 2005 Frankfurt Motor Show
continues this momentum.
new Peugeot 207 in the 3-door body version.
In Peugeot's line-up, the 207 will be
the newest member of the 2-series which has seen over 13.2
million cars produced since the launch of the 201 in 1929.
Indeed, the task of replacing the very
successful Peugeot 205 seemed quite difficult. The latter
saved the Peugeot
brand in the early eighties (launched in 1983). However,
with over 5.4 million produced since its launch in 1998,
the Peugeot 206 has simply become the best selling Peugeot
Continuing to build on the three key
strengths of the previous models: visual appeal, strong
personality and exemplary road holding, the 207 will be
Peugeot's fourth model into the B segment (107,
1007, 206, 207). The French carmaker considers that the
choice of buying a small car has now evolved from and
"automatic" choice, by default, to a genuine
preference. This evolution has seen a growth in the B
segment of many different models, new concepts and
multiple offerings from individual marques.
With an increase of more than 50% in
its total world sales since 1998 and growth of more than
80% in sales of vehicles in the B segment, Peugeot is a
leading player in the small car segment.
207 shares the same platform with the
With the 207, alongside the 107, 1007
and 206, Peugeot offers now different vehicles for
differing customer profiles, not only on price-conscious
grounds, since many of those customers have a high level
of disposable income. Each of these models meets different
expectations and needs.
The 207 will be available at launch as
either a three or five door hatchback, but will be joined
later by other body styles as the range evolves, just like
the 206 offers not only 4-door sedan and estate (206 SW)
versions, but also the attractive 206 CC coupe /
cabriolet. The 207 CC is expected for next year.
Based on the PSA platform 1, which it
shares with the
Peugeot 1007, CitroŽn C2
and C3 models (60% common
elements with the 207), the new 207 was designed in house
by Peugeotís own stylists.
207 will be the 1st Peugeot to be
available with the fragrance feature.
At launch, the 207 will be available
with a range of six engine options with a five speed
manual gearbox on all versions. Petrol options will start
with two 1.4-litre engines (8-valve, 75 bhp or 16-valve 90
bhp) and a 16-valve 1.6-litre (110 bhp), while diesel
option will offer a 70-bhp 1.4-litre or a 90 or 110 bhp
The 207 will also see the introduction
of a number of new innovative features, such as static
directional headlamps, which make it easier to identify a
pedestrian about to cross the road when driving in town,
or a cyclist riding at the side of the road.
The availability of a fragrance
diffuser will make the 207 the first Peugeot vehicle to be
available with this feature. It is discreetly incorporated
into the fascia panel, and diffuses a chosen scent into
the passenger compartment. Seven individual fragrances
will be available and all have been specially developed by
a leading French perfume supplier.
207 will feature no less than six airbags
fitted as standard.
The 207 will feature no less than six
airbags fitted as standard, with two front impact
absorption structures, like its bigger sister the upper
medium - D segment - Peugeot 407 model. These structures
distribute impact energy more efficiently in the event of
a collision while enhancing in the mean time repairability
and pedestrian protection.
The structure of the 207 has been
designed to resist impact levels even more severe than
those of regulatory or Euro NCAP tests. The 207 is also
one of the first vehicles to be designed to meet the
requirements of the new European directive concerning
pedestrian impact protection.
The new model will see many future
developments over the coming years, including innovations
in terms of high-tech engines and equipment (Stop and
Start), new body styles etc...
Before the end of 2006, two new engines
developed as part of the partnership between PSA Peugeot
CitroŽn and the BMW Group will make their first
appearance in the 207.
The 207 program cost reached 1.3
billion Euros, half of which on research and development.
Peugeot plans to produce the model at an annual rate of
over 600,000 units, or a daily rate of 3,100 units. It
will be produced at Poissy in France, Villaverde (Spain)
and Trnava (Slovakia). It hopes to sell about three
quarters of them outside France.