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New 207 to succeed in April
Peugeot's best selling model

The new Peugeot 207 in the 5-door body version.

The new Peugeot 207 in the 5-door body version.

APN,
31st January 2006.

Peugeot's new generation 207 small car (B segment, supermini) is getting ready for its April launch (mid 2006 in the UK), succeeding the current 206 generation with a new engine family developed for both PSA (Peugeot / CitroŽn) and the BMW Group.

Initially launched as a 3 and 5 door hatchback, with six engine options (3 petrol and 3 diesel), the 207 succeeds but does not replace the Peugeot 206, the best selling Peugeot ever.

The 206 will continue its global career for many years to come and will soon be produced in eight individual production sites on three continents. The launch of the 206 Sedan at the 2005 Frankfurt Motor Show continues this momentum.

The new Peugeot 207 in the 3-door body version.

The new Peugeot 207 in the 3-door body version.

In Peugeot's line-up, the 207 will be the newest member of the 2-series which has seen over 13.2 million cars produced since the launch of the 201 in 1929.

Indeed, the task of replacing the very successful Peugeot 205 seemed quite difficult. The latter saved the Peugeot brand in the early eighties (launched in 1983). However, with over 5.4 million produced since its launch in 1998, the Peugeot 206 has simply become the best selling Peugeot ever.

Continuing to build on the three key strengths of the previous models: visual appeal, strong personality and exemplary road holding, the 207 will be Peugeot's  fourth model into the B segment (107, 1007, 206, 207). The French carmaker considers that the choice of buying a small car has now evolved from and "automatic" choice, by default, to a genuine preference. This evolution has seen a growth in the B segment of many different models, new concepts and multiple offerings from individual marques.

With an increase of more than 50% in its total world sales since 1998 and growth of more than 80% in sales of vehicles in the B segment, Peugeot is a leading player in the small car segment.

The 207 shares the same platform with the CitroŽn C3.

The 207 shares the same platform with the CitroŽn C3.

With the 207, alongside the 107, 1007 and 206, Peugeot offers now different vehicles for differing customer profiles, not only on price-conscious grounds, since many of those customers have a high level of disposable income. Each of these models meets different expectations and needs. 

The 207 will be available at launch as either a three or five door hatchback, but will be joined later by other body styles as the range evolves, just like the 206 offers not only 4-door sedan and estate (206 SW) versions, but also the attractive 206 CC coupe / cabriolet. The 207 CC is expected for next year.

Based on the PSA platform 1, which it shares with the Peugeot 1007, CitroŽn C2 and C3 models (60% common elements with the 207), the new 207 was designed in house by Peugeotís own stylists.

The 207 will be the 1st Peugeot to be available with the fragrance feature.

The 207 will be the 1st Peugeot to be available with the fragrance feature.

At launch, the 207 will be available with a range of six engine options with a five speed manual gearbox on all versions. Petrol options will start with two 1.4-litre engines (8-valve, 75 bhp or 16-valve 90 bhp) and a 16-valve 1.6-litre (110 bhp), while diesel option will offer a 70-bhp 1.4-litre or a 90 or 110 bhp 1.6-litre. 

The 207 will also see the introduction of a number of new innovative features, such as static directional headlamps, which make it easier to identify a pedestrian about to cross the road when driving in town, or a cyclist riding at the side of the road.

The availability of a fragrance diffuser will make the 207 the first Peugeot vehicle to be available with this feature. It is discreetly incorporated into the fascia panel, and diffuses a chosen scent into the passenger compartment. Seven individual fragrances will be available and all have been specially developed by a leading French perfume supplier.

The 207 will feature no less than six airbags fitted as standard.

The 207 will feature no less than six airbags fitted as standard.

The 207 will feature no less than six airbags fitted as standard, with two front impact absorption structures, like its bigger sister the upper medium - D segment - Peugeot 407 model. These structures distribute impact energy more efficiently in the event of a collision while enhancing in the mean time repairability and pedestrian protection.

The structure of the 207 has been designed to resist impact levels even more severe than those of regulatory or Euro NCAP tests. The 207 is also one of the first vehicles to be designed to meet the requirements of the new European directive concerning pedestrian impact protection.

The new model will see many future developments over the coming years, including innovations in terms of high-tech engines and equipment (Stop and Start), new body styles etc...

Before the end of 2006, two new engines developed as part of the partnership between PSA Peugeot CitroŽn and the BMW Group will make their first appearance in the 207.

The 207 program cost reached 1.3 billion Euros, half of which on research and development. Peugeot plans to produce the model at an annual rate of over 600,000 units, or a daily rate of 3,100 units. It will be produced at Poissy in France, Villaverde (Spain) and Trnava (Slovakia). It hopes to sell about three quarters of them outside France.

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