cee'd concept, homophone for
"seed" with French initials for
20th February 2006.
Motors will not content itself with the launch of its new Carnival
MPV and facelifted Sorento
SUV at the 76th Geneva motor show next month.
The Korean brand will unveil at Geneva
(2-12 March) too an all-new concept car,
based on a five-door C-segment (lower medium, compact
design under the double-meaning cee’d (pronounced
Based on the forthcoming all-new
C-segment model which Kia (partly-owned by
Motor) will begin building at its first-ever European
assembly plant in Slovakia from December 2006, the cee’d
name evokes "seeds" of growth as well as the
French CEE abreviation for Communauté Economique Européenne,
the equivalent of EEC (European Economic Community). For
the concept and the forthcoming production model are
‘made in Europe’ for European consumers.
“Our design brief was to create a
‘teaser’ for the all-new Kia which has been designed
entirely in Europe and will make its world premiere at the
Paris Show in September,” explained Gregory Guillaume,
Chief Designer Kia, European Design Centre.
“We wanted to introduce this concept
as the starting point for the new design DNA for Kia,
to highlight that this car is designed in Europe and made
in Europe, to fulfil 100% of European customer needs.”
The cee’d has several of the core
design elements of two earlier Kia cars -- the Sorento
SUV and A-segment
Picanto. With this concept car Kia is making these
design elements even more understandable to the public.
cee’d is a new stage in Kia design, the beginning of
communicating its new design language.
At the Geneva Show, cee’d will be
finished in ‘English Pewter’ bespoke exterior paint,
blended to give the external surfaces a unique luster that
is echoed by the interior. The extended, flared wheel
arches envelop bespoke 19-inch diameter polished aluminium
wheels sporting 265/30 R19 low-profile tires.