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International Design Award for the European Honda Civic
Acura MDX Concept to debut in New York
Before the RDX hits showrooms in summer

Acura MDX SUV concept, front view.

Sketch of the second generation Acura MDX luxury SUV.

28th March 2006.

Celebrating its 20th anniversary as a brand, Acura yesterday announced plans to debut a concept version of the all-new MDX luxury sport-utility vehicle, April 12, at the New York International Auto Show, and released an artist’s rendering of the new vehicle.

Acura MDX SUV concept, rear view.

2007 Acura MDX is designed and made exclusively in North America.

Scheduled to debut later this year, the 2007 Acura MDX will be the second generation of Acura’s luxury SUV to be designed, developed and manufactured exclusively in North America. Acura's MDX is the luxury version of the Honda Pilot SUV.

Honda made the announcement on the 20th anniversary of the creation of its Acura brand, as the first Japanese luxury nameplate in the U.S., some three years before Toyota launched its Lexus luxury brand there.

International Design Award
For the European Honda Civic

In Europe, the new Honda Civic has just won the 51st international “red dot: best of the best“ award for highest design quality. This is the second time Honda has won the top award after winning it with the Honda S2000 in 2001. The award ceremony will take place on June 26, 2006.

The red dot design award is one of the leading design competitions in the world, held annually by the Design Zentrum Nordrhein Westfalen, Germany. An international jury selects the products of outstanding design quality in 11 categories which are not only related to car design but to product design in general.

The all-new Civic has won the “red dot: best of the best” award in the category of “Transportation.” The jury acknowledged that its overall design ”marks a revolution,“ recognizing the innovation as well as the appeal and the high quality of the Civic’s design concept.

This year, 2,068 proposals from 41 countries were entered into the competition, and the “red dot: best of the best“ for highest design quality has been given to only 36 products, while 485 products received the “red dot“ quality label of design.

The Civic will become part of the exhibition for more than one year at the museum of the Design Zentrum Nordrhein Westfalen. The museum displays one of the largest exhibitions of contemporary design worldwide, featuring more than 1,000 products in over 4,000 square metres. In addition, the Civic will appear in the related yearbook, which is considered a standard work in the design field and shows current trends in the industry.

The history of this competition began in 1955 when outstanding international product design was marked with a dot; its present name “red dot“ was adopted in 1992, and the competition in its current style was established in 2000.

Earlier this year, Honda won also the 2006 "North American Car and Truck of the Year" titles, a first for a single brand to win both titles in the same time.


The company also celebrated the groundbreaking for a new Acura-exclusive design facility – the Acura Design Centre – scheduled to open in the summer of 2007. This new facility, located at the company’s Torrance, California, headquarters.

Launched on March 27, 1986, Acura was the world’s first Japanese luxury nameplate and the first to challenge established European and American luxury marques. Its 20-year history of innovation includes the first Japanese exotic sports car, the Acura NSX, and numerous technology firsts including the first automotive applications of in-dash navigation, Bluetooth phone integration and DVD-Audio surround sound.

Acura was also the first Japanese luxury automaker to develop and manufacturer its vehicles in North America, beginning with the 1997 Acura 2.2CL coupe.

Today, nearly two-thirds of all Acura vehicles sold in America are designed, developed and manufactured in North America.

In 2005, the Acura Division recorded its third consecutive year of record sales, topping the two-hundred thousand mark for the first time in the Division’s history. It’s products include the Acura TL sedan, America’s best-selling luxury sedan in 2004; the Acura MDX sport-utility vehicle; and the TSX sports sedan. Its top-of-the-line RL performance luxury sedan (Acura's version of the Honda Legend) boasts numerous technology innovations including AcuraLink Satellite Communication System with Real Time Traffic, Super Handling All-Wheel Drive (SH-AWD) and the first North American application of advanced Collision Mitigation Braking System (CMBS) technology.

Acura RDX near-production prototype, front view.

Acura RDX near production prototype recently in Detroit.

In 2006, Acura will introduce two all-new models – the 2007 Acura MDX and the completely new RDX premium entry SUV (opposite).

Equipped with a new 2.3-liter turbocharged engine and Super Handling All-Wheel Drive, the all-new Acura RDX will be launched this summer as a 2007 model.

SH-AWD’s electronic controls automatically distribute torque fore and aft, as well as splitting the rear torque left to right. The result is an enhanced handling, traction and stability during sporty driving as well as in inclement weather. Vehicle Stability Assist (VSA®) combines with large disc brakes and ABS.

Built on an all-new global light truck platform, the RDX comes with fully independent front and rear suspension. It will be assembled at Honda of America Manufacturing in Marysville, Ohio.

Acura RDX near-production prototype, rear view.

Acura RDX premium entry SUV will be launched this summer.

The turbocharged Acura RDX debuted as a near-production prototype at the 2006 North American International Auto Show, featuring an all-new 2.3-liter i-VTEC® four-cylinder turbocharged engine that generates 240 horsepower and 260 lbs-ft (352 Nm) of torque. This is the first application of forced induction technology in Acura history.

To complement the all-aluminium high-performance engine, the RDX utilizes Acura’s steering wheel-mounted paddle shifters to manually operate the 5-speed sequential SportShift automatic transmission.

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