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Toyota Auris Space Concept
The Corolla connection

Toyota Auris Space concept car: front side view.

Auris: the Latin word for gold is aurum.

APN,
6 October 2006.

Toyota's world debut of its Auris space concept at the 2006 Paris Motor Show (30 September to 15 October) signals a new interpretation of the Toyota design philosophy, called Vibrant Clarity, as the Japanese carmaker says. That's fine.

But the world's second automaker goes even further, saying that the concept car itself aims to reflect Toyota's understanding of the new customer views about the C segment - lower medium category in Europe, compact category in North America - and consequently, the brand's own orientation.

Toyota Auris Space concept car: dashboard view.

Sculpted centre console: brings the gearlever up to ergonomic height.

Knowing that the segment in question is the... Corolla one, the Auris - Corolla connection gets even closer.

While the next generation Corolla is due for next year, what does Auris - the name is expected to be adopted in some markets, including Europe - bring for the moment?

First, the gold exterior paint finish and interior piping reflect the cars name: the Latin word for gold is aurum. Is it a tribute to the Corolla's reliability reputation?

Toyota Auris Space concept car: steering wheel and instruments view.

Balance and harmony in shapes, materials and colours.

The Auris concept combines a rational approach to providing driver and passengers with a spacious and practical environment, which explains the "space" part in the "Auris Space Concept" designation.

Wahei Hirai, Toyota Global Design Managing Officer explains: The Auris space concept is tall and spacious. The high waistline, short overhangs and forward balance of the cabin architecture ensure it retains a sense of dynamism and agility, a quality we call perfect imbalance.

Toyota Auris Space concept car: instruments dials.

Modernity meets simplicity: when less becomes more.

Inside, the Auris concept features a sculpted, bridged and practical centre console, bringing the gearlever and other controls up to ergonomic height. The open section left in the lower part of the console increases the sense of space around the driver and front seat passenger.

The inside-out concept is emphasised by the panoramic glass roof, the flat rear passenger floor and high window surfaces, all of which contribute to the overall sense of interior light and... space again.

Toyota Auris Space concept car: panoramic glass roof.

The inside-out concept is emphasised by the panoramic glass roof.

The exterior is characterised by strong vertical lines, wide shoulders and short overhangs, with sports-styled 19-inch alloy wheels, freeform geometric lamps, prominent brake callipers and deep rear bumper with integrated chrome exhausts adding to the dynamic look.

From Auris to the next Corolla... the way might not be too far.

Toyota Auris Space concept car: back side view.

Strong vertical lines, wide shoulders, short overhangs and 19'' alloys.

As a matter of fact, the Corolla, which is the world's biggest selling car, turned 40 this year, as the first generation Corolla was introduced in Japan in October 1966.

Forty years on, the Corolla is built in 16 different countries. In 2005 alone, 1.36 million Corollas (in its current 9th generation) were produced in 16 countries/regions: Japan, the United States, Canada, Brazil, Venezuela, the United Kingdom, Turkey, Thailand, Taiwan, Vietnam, Malaysia, the Philippines, Pakistan, India, China and South Africa.

By the end of June this year, cumulative worldwide Corolla production reached 31.60 million units, representing more than 2,160 cars every day 90.1 cars per hour, every hour for 40 years.

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