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All-new Fiat Bravo compact car
Ready for presentation next month

New Fiat Bravo compact car: front view.

Developed by the Fiat Style Centre, the new Fiat Bravo exterior design is clearly Italian, all of which is part of the development of the brand’s visual identity.

APN,
1st December 2006.

In less than two months from now, the new Fiat Bravo will be presented to the international media in Rome, before going on sale throughout mainland Europe during the following weeks. It will become available in the UK next summer.

Due for presentation on 29 January 2007,  the new Bravo is built in Fiat Auto’s Piedimonte S. Germano plant (Frosinone), and is aimed at the most important segment of the European market: the C segment, lower medium or compact car segment, as it is called depending on markets.

New Fiat Bravo compact car: side view.

The new Fiat Bravo combines a compact five-door body with ample interior space: it is 434 centimetres long, 179 cm wide and 149 cm high, with a wheelbase of 2.6 metres, and a loading capacity of 400 litres.

Developed by the Fiat Style Centre, the new Fiat Bravo exterior design is clearly Italian, all of which is part of the development of the brand’s visual identity.

The new Bravo welcomes occupants with a passenger compartment in which they Fiat promises good material quality with care dedicated to the smallest details.

The new Fiat Bravo combines a compact five-door body with ample interior space: it is 434 centimetres long, 179 cm wide and 149 cm high, with a wheelbase of 2.6 metres, and a loading capacity of 400 litres (closer to the lower end of the upper medium, D segment, than to its own segment).

New Fiat Bravo compact car: rear view.

The new Bravo engine choices will include the turbodiesel 1.9 MultiJets (120 and 150 bhp), the 90 bhp 1.4, and a new family of turbocharged T-JET petrol engines (120 and 150 bhp 1.4 Turbo).

The Fiat Bravo promises also a wide range of technological features, and quality standards worthy of a higher class where safety, comfort and driving enjoyment are concerned, as Fiat claims.

The Fiat Bravo engine choices will include the turbodiesel 1.9 MultiJets (120 and 150 bhp), the 90 bhp 1.4, and a new family of turbocharged T-JET petrol engines (120 and 150 bhp 1.4 Turbo) that will be making their debut, combining low fuel consumption with performance.

New Fiat logo from 2007.

The new Fiat logo from 2007.

New logo - A new Fiat logo will make its debut on the front of the new Bravo, before being gradually adopted on all Fiat models.

Created jointly by RobilantAssociati, (an agency specialising in strategic design), and the Fiat Style Centre, the new symbol is derived from the famous shield that adorned the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word FIAT standing out against a ruby red background, encased in a chromed frame.

The new Fiat logo has a three-dimensional effect to convey an idea of technology, Italian design, dynamism and a personality, while it also harks back to the round logo (white wording against a red background, surrounded by laurel leaves) that identified some powerful, high performance Fiat models for many years.

The new logo is designed to convey ongoing change of Fiat today, with a focus towards the challenges of the future, but also pride of its historical identity.

 

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