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European sales up by 0.8% in Jan. to Oct.
A-segment growth pushing B-segment down

European Car Sales

Table 1
Countries

Oct
2007

Oct
2006

Change
Oct, %

Oct
YtD-07

Oct
YtD-06

Change
YtD, %

Austria

25,409

25,001

1.60%

256,952

267,046

-3.80%

Belgium

46,150

41,492

11.20%

464,749

470,469

-1.20%

Cyprus

1,830

679

169.50%

19,675

15,049

30.70%

Czech Rep.

16,097

14,018

14.80%

139,776

130,068

7.50%

Denmark

12,766

12,441

2.60%

131,356

131,178

0.10%

Estonia

2,570

2,253

14.10%

26,791

21,363

25.40%

Finland

10,998

11,121

-1.10%

119,709

130,867

-8.50%

France

188,877

173,137

9.10%

1,712,694

1,691,517

1.30%

Germany

281,845

293,833

-4.10%

2,622,337

2,838,509

-7.60%

Great Britain

166,797

153,851

8.40%

2,107,312

2,055,739

2.50%

Greece

21,083

19,617

7.50%

249,307

236,356

5.50%

Hungary

15,248

13,701

11.30%

144,206

150,761

-4.30%

Iceland

1,279

965

32.50%

13,727

15,551

-11.70%

Ireland

3,847

4,051

-5.00%

184,681

176,139

4.80%

Italy

207,500

191,716

8.20%

2,142,202

2,019,176

6.10%

Latvia

2,687

2,374

13.20%

27,860

20,036

39.00%

Lithuania

2,300

1,448

58.80%

17,643

11,761

50.00%

Luxembourg

4,103

4,018

2.10%

42,255

44,586

-5.20%

Norway

11,646

8,673

34.30%

109,520

89,387

22.50%

Poland

23,894

20,875

14.50%

241,306

196,140

23.00%

Portugal

15,885

14,234

11.60%

170,930

166,373

2.70%

Slovakia

6,640

6,566

1.10%

58,274

54,992

6.00%

Slovenia

5,882

4,654

26.40%

56,071

50,734

10.50%

Spain

128,975

124,663

3.50%

1,335,312

1,356,094

-1.50%

Sweden

28,839

24,251

18.90%

248,344

234,071

6.10%

Switzerland

23,407

21,136

10.70%

234,070

222,217

5.30%

Netherlands

42,150

38,753

8.80%

456,556

434,895

5.00%

Grd Total

1,298,704

1,229,521

5.60%

13,333,615

13,231,074

0.80%

Source: JATO Dynamics. Sorting based  on alphabetical order.

APN, PR,
23 November 2007.

JATO Dynamics reported earlier this week that the European market for new cars reached a total of 13,333,615 units in the first ten months of the year, with a 0.8% growth compared to the same period of last year (see opposite).

A significant contribution came from last month's growth of 5.6% (or 69,183 units) compared to October 2006, reaching a total volume of 1,298,704 units.

“Overall, the relatively strong market performance of the last few months is helping to negate the effect of poor registration figures in the early part of the year”, says Nasir Shah, Global Business Director at JATO. “The net result is that the market has remained fairly static compared to last year”.

Brands - Volkswagen was once again Europe’s top-selling car brand (table 2 a) in October (up 1.1%), ahead of Renault, Opel/Vauxhall (up 3.1% in October, 1.1% in the year-to-date, YtD, Jan-Oct period), Ford (up 4.8% in October, 1.4% YtD) and Peugeot (up 0.3% in October). The order of the top five brands for the Jan-Oct period is Volkswagen (but with -3.1%, see table 2 b), Opel/Vauxhall (+1.1%), Ford (+1.4%), Renault (-10.3%) and Peugeot (-0.8%).

European Car Sales
Top 10 Brands

Table 2a
Brand

Oct
2007

Oct
2006

Change Oct, %

Oct YtD-07

Oct YtD-06

Change YtD, %

Volkswagen

139,923

138,340

1.10%

1,359,971

1,402,767

-3.10%

Renault

107,425

109,033

-1.50%

1,002,345

1,117,944

-10.30%

Opel/Vauxhall

100,264

97,217

3.10%

1,132,832

1,120,806

1.10%

Ford

100,056

95,494

4.80%

1,102,259

1,086,720

1.40%

Peugeot

92,952

92,702

0.30%

940,095

948,048

-0.80%

FIAT

79,713

72,858

9.40%

819,739

762,183

7.60%

Citroën

79,589

73,938

7.60%

802,629

783,157

2.50%

Toyota

68,467

68,337

0.20%

763,469

743,316

2.70%

Mercedes

62,541

58,380

7.10%

620,603

611,293

1.50%

BMW

61,130

49,896

22.50%

584,679

563,633

3.70%

Source: JATO Dynamics. Sorting based  on Oct. 07.

European Car Sales
Top 10 Brands

Table 2b
Brand

Oct
2007

Oct
2006

Change Oct, %

Oct YtD-07

Oct YtD-06

Change YtD, %

Volkswagen

139,923

138,340

1.10%

1,359,971

1,402,767

-3.10%

Opel/Vauxhall

100,264

97,217

3.10%

1,132,832

1,120,806

1.10%

Ford

100,056

95,494

4.80%

1,102,259

1,086,720

1.40%

Renault

107,425

109,033

-1.50%

1,002,345

1,117,944

-10.30%

Peugeot

92,952

92,702

0.30%

940,095

948,048

-0.80%

Fiat

79,713

72,858

9.40%

819,739

762,183

7.60%

Citroën

79,589

73,938

7.60%

802,629

783,157

2.50%

Toyota

68,467

68,337

0.20%

763,469

743,316

2.70%

Mercedes

62,541

58,380

7.10%

620,603

611,293

1.50%

BMW

61,130

49,896

22.50%

584,679

563,633

3.70%

Source: JATO Dynamics. Sorting based  on YtD 07.

Other notable performances came from Fiat which posted a sales increase in October (by 9.4%) and a YtD increase of 7.6% due to the recently introduced Bravo, 500 and Linea models. Citroën sales increased by 7.6% in October and 2.5% YtD, thanks largely to strong sales of the C4 Picasso, Grand C4 Picasso and C-Crosser. Toyota registrations rose 2.7% on the YtD with a strong performance from the new Auris and growing demand for the Prius hybrid car.

Another significant aspect to the market is the continued growth of the German premium brands, which has been achieved despite a depressed domestic market.

BMW’s market share increased by a significant 22.5% in October and posted increased sales in almost all markets. “A number of BMW models have performed strongly,” says Shah. “The 1-Series, 3-Series, 5-Series and X5 have all done well, and have contributed to a 3.7% increase in sales YtD. More recently, the introduction of the 1-series coupé, and more efficient powertrains across the model range has further increased the brand’s appeal.”

Mercedes-Benz increased sales by 7.1% in October following the successful introduction of the new C-Class, bringing a YtD sales improvement of 1.5%. Audi sales increased 7.8% in October and 4.1% YtD.

In volume terms, the fastest-growing brands in the first ten months of 2007 are Fiat (up by 57,500 units), Honda (up by over 32,500 units, due to CR-V and Civic), Dacia (up by over 25,000 units) and MINI (up by more than 23,500 units).

In percentage growth terms, the fastest growing volume brands over the same period are Dodge (up 136%) due to a much-expanded range including Caliber, Avenger and Nitro, Dacia (up 71.9%) and Daihatsu, which is up 34.2% due to the introduction of the new Materia and the continued success of the revised Sirion.

European Car Sales
Top 10 Models

Table 3a
Model

Oct
2007

Oct
2006

Change
Oct, %

Oct
YtD-07

Oct
YtD-06

Change
YtD, %

VW Golf

40,370

33,384

20.90%

361,577

351,983

2.70%

Peugeot 207

39,230

31,347

25.10%

376,090

156,478

140.30%

Opel Corsa

31,192

22,681

37.50%

342,105

229,108

49.30%

Renault Clio

31,016

36,271

-14.50%

326,496

374,415

-12.80%

Opel Astra

29,937

32,453

-7.80%

345,112

374,127

-7.80%

Ford Focus

29,235

30,698

-4.80%

349,631

379,938

-8.00%

Fiat Punto

28,766

30,572

-5.90%

327,565

344,215

-4.80%

Ford Fiesta

25,032

25,187

-0.60%

307,268

304,731

0.80%

VW Passat

24,987

28,176

-11.30%

255,298

279,004

-8.50%

VW Polo

24,925

24,564

1.50%

246,039

242,526

1.40%

Source: JATO Dynamics. Sorting based  on Oct. 07.

European Car Sales
Top 10 Models

Table3b
Model

Oct
2007

Oct
2006

Change
Oct, %

Oct
YtD-07

Oct
YtD-06

Change
YtD, %

Peugeot 207

39,230

31,347

25.10%

376,090

156,478

140.30%

VW Golf

40,370

33,384

20.90%

361,577

351,983

2.70%

Ford Focus

29,235

30,698

-4.80%

349,631

379,938

-8.00%

Opel Astra

29,937

32,453

-7.80%

345,112

374,127

-7.80%

Opel Corsa

31,192

22,681

37.50%

342,105

229,108

49.30%

Fiat Punto

28,766

30,572

-5.90%

327,565

344,215

-4.80%

Renault Clio

31,016

36,271

-14.50%

326,496

374,415

-12.80%

Ford Fiesta

25,032

25,187

-0.60%

307,268

304,731

0.80%

VW Passat

24,987

28,176

-11.30%

255,298

279,004

-8.50%

VW Polo

24,925

24,564

1.50%

246,039

242,526

1.40%

Source: JATO Dynamics. Sorting based  on YtD 07.

Models - The Volkswagen Golf was Europe’s top-selling new car (tables 3a and 3b) in October 2007 with 40,370 units sold (up 20.9%), ahead of the Peugeot 207 with 39,230 units sold (up 25.1%), Opel/Vauxhall Corsa with 31,192 units sold (up 37.5%),  Renault Clio (31,016 units), Opel/Vauxhall Astra (29,937 units), Ford Focus (29,235 units), Fiat Punto (28,766 units), Ford Fiesta (25,032 units), Volkswagen Passat (24,987 units) and Volkswagen Polo with 24,925 units sold (up 1.5%).

On year-to-date basis (Jan. to Oct. 2007), the top sellers were the Peugeot 207, Volkswagen Golf (up 2.7%), Ford Focus, Opel/Vauxhall Astra, Opel/Vauxhall Corsa (up 49.3%), Fiat Punto, Renault Clio, Ford Fiesta (up 0.8%), Volkswagen Passat and BMW 3-Series (up 4.8%).

Countries - October saw increased sales in most European markets (table 1), with only Finland, Germany and Ireland recording lower registrations than in October 2006. YtD, the picture is less positive with Austria, Belgium, Finland, Germany, Hungary, Iceland, Luxembourg and Spain all suffering reduced new car markets.

Europe's big-five markets - In Europe’s five biggest car markets (table 5) of France, Germany, Italy, Spain and the UK, JATO Dynamics, indicated that third quarter volumes are a marginal 0.9% higher over the same period last year and down by an identical 0.9% YtD (January to September 2007).

The world’s leading provider of automotive data and intelligence said that the small car is the most popular category, with 27.0% of the market though it has posted a small 0.5% drop YtD.

“With Europe’s big five markets down by 0.9% YtD, it would be easy to assume that the market is relatively stagnant,” says Nasir Shah, Global Business Development Director at JATO. “In fact, the market is subject to considerable change thanks to political and legislative changes, economic considerations and the effect of new model introductions. The German car market, for example, is still adjusting to the taxation changes introduced at the beginning of the year.”

Segments - The B-segment, also known as the small car or supermini category (sub-compact in the U.S.), has the largest share of the market by a considerable margin, with 27.0% market share in the first nine months of 2007 (table 5). Its total volume for the YtD is 0.5% less than a year ago, which represents a smaller fall than the total market has experienced over the same period. However, recent months have seen a decline in the segment’s volumes, with third quarter volumes 3.0% lower than the same period in 2006.

Europe big 5 markets - Top 10 B-segment models
France, Germany, Italy, Spain and the UK

Table4a
Model

Q3
2007

Q3
2006

  Change
Q3, %

YtD-07
Sep.

YtD-06
Sep.

Change
YtD, %

Ford Fiesta

72,333

70,936

2.00%

242,154

233,078

3.90%

Opel Corsa

70,517

46,931

50.30%

241,209

162,118

48.80%

Peugeot 207

69,133

60,524

14.20%

236,902

102,524

131.10%

Renault Clio

68,372

78,642

-13.10%

244,494

275,962

-11.40%

Fiat Punto

63,727

72,574

-12.20%

255,727

268,148

-4.60%

VW Polo

53,392

52,770

1.20%

165,644

164,973

0.40%

Toyota Yaris

40,153

40,892

-1.80%

136,773

125,566

8.90%

Citroën C3

36,563

37,973

-3.70%

126,188

132,205

-4.60%

SEAT Ibiza

30,537

30,503

0.10%

95,488

98,550

-3.10%

Mini

28,294

19,563

44.60%

76,697

60,708

26.30%

Source: JATO Dynamics. Sorting based  on Q3 07, not on YtD 07.

 

Europe big 5 markets - Top 10 B-segment models
France, Germany, Italy, Spain and the UK

Table4b
Model

Q3
2007

Q3
2006

  Change
Q3, %

YtD-07
Sep.

YtD-06
Sep.

Change
YtD, %

Fiat Punto

63,727

72,574

-12.20%

255,727

268,148

-4.60%

Renault Clio

68,372

78,642

-13.10%

244,494

275,962

-11.40%

Ford Fiesta

72,333

70,936

2.00%

242,154

233,078

3.90%

Opel Corsa

70,517

46,931

50.30%

241,209

162,118

48.80%

Peugeot 207

69,133

60,524

14.20%

236,902

102,524

131.10%

VW Polo

53,392

52,770

1.20%

165,644

164,973

0.40%

Toyota Yaris

40,153

40,892

-1.80%

136,773

125,566

8.90%

Citroën C3

36,563

37,973

-3.70%

126,188

132,205

-4.60%

SEAT Ibiza

30,537

30,503

0.10%

95,488

98,550

-3.10%

Mini

28,294

19,563

44.60%

76,697

60,708

26.30%

Source: JATO Dynamics. Sorting based  on YtD 07, not on Q3 07.

 

The Ford Fiesta (tables 4a and b) is the segment leader in the ‘big five’ markets in the third quarter (up 2.0%) and has increased its sales by 3.9% YtD.

“This is an impressive result for the Fiesta considering the fashion conscious nature of the segment,” says Shah. “Ford is already courting publicity for the Fiesta’s replacement by showing the Verve concept at the recent Frankfurt show, but some long established models perform well throughout their life-cycle.”

The Fiesta’s lead is closely challenged in the same period by the Opel/Vauxhall Corsa, which is up 50.3% in the third quarter and up 48.8% YtD, following a well-received full model update.  The Corsa is followed by the Peugeot 207 (up 14.2% in Q3), the Renault Clio and the Fiat Punto.

YtD (table 4b), the top sellers are the Fiat Punto, Renault Clio, Ford Fiesta, Opel/Vauxhall Corsa and Peugeot 207 – demonstrating just how closely-fought the top of this market segment is, with the top five sellers each having between 9.8% and 10.6% of the segment share.

Other models worthy of note are the revised MINI, which has posted a 44.6% increase in the third quarter (26.3% YtD), the Suzuki Swift (up 31.2% Q3, 30.9% YtD), the Mazda2 (up 25.7% Q3, new model) and the Daihatsu Sirion (up 24.6% Q3, 21.9% YtD, facelift model).

Europe big 5 markets - Segment Performance
France, Germany, Italy, Spain and the UK

Table 5 - JATO
EU segments

Q3
2007

Q3
2006

Change Q3, %

YtD-07
Sep.

YtD-06
Sep.

Change
YtD, %

A - utility/city car

201,947

172,901

16.80%

642,784

586,990

9.50%

B - small

711,713

733,477

-3.00%

2,414,488

2,426,518

-0.50%

C1, lower medium -

483,331

474,277

1.90%

1,542,428

1,612,579

-4.40%

C2, lower medium +

118,591

97,088

22.10%

340,071

306,627

10.90%

D1, upper medium -

195,860

228,195

-14.20%

654,244

780,894

-16.20%

D2, upper medium +

173,799

164,621

5.60%

531,937

526,249

1.10%

E1, large/ executive

82,842

91,283

-9.20%

274,003

287,689

-4.80%

E2 - luxury

9,401

11,213

-16.20%

31,459

37,121

-15.30%

Mini MPV

348,452

379,818

-8.30%

1,166,050

1,267,650

-8.00%

Medium MPV

53,138

33,261

59.80%

161,915

108,052

49.80%

Large MPV

35,777

36,410

-1.70%

127,425

104,781

21.60%

Small SUV

35,170

32,834

7.10%

110,438

91,547

20.60%

Medium SUV

119,514

105,925

12.80%

368,192

340,336

8.20%

Large SUV

725

608

19.20%

2,439

2,136

14.20%

Luxury SUV

57,339

51,983

10.30%

174,813

164,741

6.10%

Sports

98,075

94,157

4.20%

328,248

312,841

4.90%

Other

21,880

16,322

34.10%

74,124

67,084

10.50%

Grd Total

2,747,554

2,724,373

0.90%

8,945,058

9,023,835

-0.9%

Source: JATO Dynamics. Sorting based  on segments order, not on figures.

Behind the slight decline of the B-segment, figures show an increase in A-segment sales (opposite table 5), with the introduction of some key new models that include the Renault Twingo (Q3 sales up 158% on the old model’s performance a year earlier), the Fiat 500 - winner of the Car-of-the-Year 2008 award - and the Smart fortwo (up 94.6% in Q3).

“It’s interesting to note that the B-segment decline is at its smallest in the UK, where some of the key new A-segment cars such as the Fiat 500 are yet to launch,” says Shah.

Apart from the good market performance of some of the new models, many established A-segment models are suffering in the markets, with the exception of Italy, where government-sponsored scrapping incentives have benefited many models. The Fiat Panda remains the top selling car in the A-segment.

Right above the B-segment, the C-segment (C1 or lower-medium category, compact cars in the U.S.) has recorded a slight increase in sales in the third quarter (up 1.9%), partly due to new key model introductions such as the Peugeot 308, Fiat Bravo, Kia Ceed, Hyundai I30 and Toyota Auris. The segment-leading Volkswagen Golf is up 4.9% in the period.

The premium lower-medium (C2-segment) increased registrations by 22.1% in the third quarter compared to 2006, largely due to the introductions of the Nissan Qashqai, Volvo C30 and revised BMW 1-Series.

The medium-MPV segment posted the greatest percentage growth, with a significant 59.8% rise in the third quarter and 49.8% YtD. The introductions of the Citroën Grand C4 Picasso and Dacia’s Logan MCV have been significant contributing factors in this growth.

Despite the escalating CO2 debate, SUVs continue to prove popular in the big markets, with the small SUV segment increasing by 7.1% in the third quarter. The Suzuki SX4, its brother the Fiat Sedici and the new Jeep Wrangler all posted increased sales.

The medium SUV segment is up by 12.8% in the same period, thanks to the success of the Honda CR-V, Land Rover Freelander, Chevrolet Captiva, Mitsubishi’s Outlander and the Opel/Vauxhall Antara.

Registrations of large SUVs increased by 19.2%, with the revised Subaru Tribeca and newly-introduced Hummer H3 driving the increase.

Luxury SUVs posted a 10.3% increase with much of the growth coming from the full model update of the BMW X5.

The biggest segment drop was luxury cars, which fell by 16.2% in the third quarter and by 15.3% YtD. This is not surprising given the segment’s sensitivity to new model introductions, and that the Lexus LS was the only significant new model in the segment in the past year.

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