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Chevrolet and Gol leading the brands and models respectively 
South American car market grows
22.8 percent in the first 9 months

Motion Trends, PR,
9 November 2007.

New car market sales increased 22.8% in South America in the first nine months of 2007, compared with the same period of last year, according to figures published yesterday by JATO Dynamics, the world’s leading provider of automotive data and intelligence.

New Car Sales in South America

Regional Summary

Q3
2007

Q3
2006

  Change Q3, %

Sep YtD-07

Sep YtD-06

Change YtD, %

Argentina

118,476

87,663

35.10%

350,667

277,675

26.30%

Bolivia

525

454

15.60%

1,438

1,164

23.50%

Brazil

555,265

426,134

30.30%

1,459,127

1,195,387

22.10%

Chile

42,435

39,960

6.20%

125,610

121,442

3.40%

Colombia

45,923

43,596

5.30%

133,918

118,210

13.30%

Ecuador

20,867

18,524

12.60%

58,032

52,970

9.60%

Paraguay

2,529

2,061

22.70%

7,039

5,902

19.30%

Peru

3,389

5,764

-41.20%

13,946

15,978

-12.70%

Uruguay

4,248

4,385

-3.10%

12,339

12,258

0.70%

Venezuela

103,864

73,030

42.20%

272,626

181,971

49.80%

Grand Total

897,521

701,571

27.90%

2,434,742

1,982,957

22.80%

Source: JATO Dynamics.

 

New Car Sales in South America

Top 10
Models

Q3
2007

Q3
2006

  Change Q3, %

Sep YtD-07

Sep YtD-06

Change YtD, %

VW Gol

77,895

61,888

25.90%

215,165

180,160

19.40%

FIAT Palio

74,917

60,458

23.90%

202,774

155,329

30.50%

Chevrolet Corsa

48,450

38,087

27.20%

123,42

121,632

1.30%

VW Fox/Tupi

41,865

30,999

35.10%

107,466

95,195

12.90%

Ford Fiesta

37,121

33,219

11.70%

107,099

97,848

9.50%

FIAT Uno

40,359

34,101

18.40%

106,412

101,243

5.10%

Chevrolet Celta

34,849

36,513

-4.60%

90,588

92,027

-1.60%

FIAT Siena

28,970

19,936

45.30%

77,416

47,739

62.20%

Peugeot 206

24,535

20,755

18.20%

72,284

63,613

13.60%

Chevrolet Classic

23,744

21,075

12.70%

66,889

56,731

17.90%

Source: JATO Dynamics.

 

New Car Sales in South America

Top 10
Brands

Q3
2007

Q3
2006

  Change Q3, %

Sep YtD-07

Sep YtD-06

Change YtD, %

Chevrolet

205,666

159,375

29.00%

556,705

450,285

23.60%

Volkaswagen

164,002

121,160

35.40%

445,018

354,640

25.50%

FIAT

164,093

128,787

27.40%

435,112

345,890

25.80%

Ford

86,837

75,037

15.70%

245,541

212,756

15.40%

Renault

52,072

36,478

42.70%

142,317

106,302

33.90%

Peugeot

37,860

29,993

26.20%

109,857

89,824

22.30%

Toyota

38,413

36,432

5.40%

107,360

98,489

9.00%

Honda

28,035

22,469

24.80%

74,115

65,255

13.60%

Hyundai

24,150

18,949

27.40%

62,272

48,821

27.60%

Citroen

19,142

11,851

61.50%

48,416

38,608

25.40%

Source: JATO Dynamics.

The total new car market in South America for the first nine months of 2007 stood at 2,434,742 units, while car sales in the third quarter of 2007 totalled 897,521 units, up 27.9% on the same period in 2006.

Reacting to the market realities, JATO Dynamics expanded its South American coverage.

“JATO has significantly expanded its coverage of the South American new vehicle market,” says Nasir Shah, Global Business Development Director at JATO. “We have now added volumes data from Bolivia, Colombia, Ecuador, Paraguay, Peru and Uruguay to the existing data from Argentina, Brazil, Chile and Venezuela. With this increased analyses, it’s clear to see just how robust the South American Market is. It’s a marked difference from the North American market that still continues to struggle.”

Markets - Brazil, the largest market in the region with 1,459,127 units sold YtD, registered a significant 22.1% growth, to 263,740 units.

The Argentine market is the next largest with 350,667 units sold YtD (up 26.3%), followed by the Venezuelan market which, at 272,626 units YtD, has demonstrated the greatest percentage growth in the region of 49.8% over the same period in 2006.

The Uruguayan car market has slipped slightly during the third quarter, but remains slightly ahead of 2006, YtD. The Peruvian market has fallen considerably in third quarter, a downturn which has correspondingly reduced the YtD figure (down 12.7%). The earthquake in the country in August may be a contributing factor.

Brands - Chevrolet is the region’s top new-car brand YtD with a market share of 22.9%, ahead of Volkswagen, Fiat, Ford and Renault. In the third quarter of the year Chevrolet again led, but Fiat slightly out-performed Volkswagen (by a mere 91 units) to secure second place.

Meanwhile, newcomers are preparing to join the party. “It’s also interesting to note that Chinese manufacturers such as Chery, Geely, Great Wall and BYD have started exports to the region, most notably to Venezuela and Chile,” says Shah. “While their combined total sales of 7,423 units is a tiny share of the overall market so far in 2007, their presence in the region is still worthy of note.

Models - The Volkswagen Gol is the best-selling car in the region, YtD, followed by the Fiat Palio, Chevrolet Corsa, Volkswagen Fox, Ford Fiesta, Fiat Uno, Chevrolet Celta, Fiat Siena, Peugeot 206 and Chevrolet Classic.

The best-sellers list is much the same for the third quarter, except for the Fiat Uno which outsold the Ford Fiesta into fifth place. Most of the top-selling models have benefited from the growth of the overall market.

New introductions that have performed well in the market include the Chevrolet Prisma (a saloon derivative of the Celta), Renault Logan, Volkswagen Jetta, Fiat Punto and Chevrolet Captiva.

Segments - The region is dominated by demand for small cars, which account for over 50% of the total market in the period Jan-Sept 2007. The segment, led by the Volkswagen Gol, Fiat Palio and Chevrolet Corsa, is up 22.9% YtD, slightly increasing its share of the overall market.

The second-largest segment is lower-medium cars, with a market share of 15.9%. This segment, which is led by the Fiat Siena, Renault Mégane and Chevrolet Optra, has experienced the most growth with YtD sales up 51.1%.

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