Testino and the LifeBall MINI 2007.
13 June 2007.
After ten exciting days when the
unique 2007 Life Ball MINI was up for auction at
ebay.at, the hammer came down on 10 June at exactly 8
p.m. Central European Time: the MINI Cooper designed
exclusively by star photographer Mario Testino went
for € 24,550 to its new owner in North Germany.
As has become traditional for the
Life Ball MINI, the entire proceeds will be donated to
AIDS support projects.
After its glamorous appearance at
the 2007 Life Ball – Europe's biggest charity event
– MINI lovers all over the world had ten days to bid
for the exclusive, unique vehicle on ebay.at.
The highest bid on the auction
ladder climbed up an amazing 96 times until a German
MINI fan finally won the day.
The good cause to which the
proceeds were being donated were important to the
long-standing MINI fan – the new MINI owner has been
driving a MINI for almost forty years: "Actually,
I didn't really expect to get the Life Ball MINI, and
I thought the idea behind it – helping the fight
against AIDS through the Life Ball – was
particularly admirable. I'm all the more delighted to
have gained a truly unique item and also to have
helped a good cause at the same time."
After fashion creators such as
Donatella Versace and Gianfranco Ferré, this year,
star and fashion photographer Mario Testino had the
honour of tailoring a new outfit for the MINI Cooper
provided by BMW Group Austria.
The fiery vehicle is decorated –
in line with the Life Ball motto "Celebration of
Life" – with firework explosions against a
black night sky. In addition, the black MINI has been
transformed into a unique vehicle with gold and
glitter effects and Mario Testino badges.
The creator of this unique design
comments: "For me, a firework is an expression of
the joy of life, and I wanted, by choosing the theme
of 'fireworks', to convey a positive message that is
also expressed by all the work aimed at fighting AIDS:
life is precious and it's worth fighting for.”
The Testino design also captivated
the 40,000 people who came to Vienna's City Hall on
the evening of the Life Ball to celebrate life and the
Life Ball. The first official appearance of the Life
Ball MINI 2007 by Mario Testino was also dazzling:
driven by its designer, the dashing creation shared
the hail of flashlights on the red carpet with
international celebrities such as Sharon Stone and top
model Nadja Auermann.
MINI was supporting the Life Ball
for the seventh year in a row. A MINI specially
designed for the Life Ball has been auctioned on eBay
since 2002. The total proceeds from the auctions to
date, which have been donated in full to the Life Ball
charity, now total € 259,002.
For the MINI brand, the partnership
with the Life Ball is an excellent opportunity to
underline the firm's socio-political commitment.
"We are pleased that, with our involvement with
the Life Ball, we can make a major contribution to the
fight against AIDS.
The sums of money that have been
raised year after year through these auctions, most
importantly, also reflect the extraordinary appeal,
desirability and radiance of the MINI brand",
says MINI brand manager Reinhard Pössel, describing
the involvement of BMW Group Austria.