Royce Phantom Silver.
13 June 2007.
Rolls-Royce Motor Cars (part of the
BMW Group since 2003) has produced a limited edition,
named Phantom Silver, to mark the 100th anniversary of
the Silver Ghost.
The special model, of which only 25
will be made, pays homage to the one of the most
famous automotive names of all time.
First built in 1906, specifically
to publicise the then new Rolls-Royce 40/50 h.p.
six-cylinder model, the Silver Ghost established the
Rolls-Royce reputation for reliability and engineering
The name was coined in 1907 by
Rolls-Royce Managing Director, Claude Johnson, by
virtue of its silver coachwork and its ‘extraordinary
stealthiness’. The original Silver Ghost, registered
AX-201, competed in the 1907 Scottish Reliability
Trial, for which it won the gold medal in its class
for hill climbing speed and reliability. The Silver
Ghost went on in that year to break the world record
for a non-stop motor run, covering a London to Glasgow
route 27 times, with mileage totaling 14,371 miles.
More than 6,000 “Silver Ghosts”
were built between 1907 and 1925, and sold in every
corner of the world. The majority are still in good
40/50hp Silver Ghost limousine by
In tribute to the specifications of
the original, the Phantom Silver is finished in a new
Bespoke paint, Metallic Ghost Silver. The 21-inch
wheels have chrome centres and on top of the grille
sits a hallmarked solid silver Spirit of Ecstasy.
Inside, Rose Leaf or Crème Light leather is
accompanied by seat piping and headrests embroidered
with the Rolls-Royce interlinked RR badge. Straight
grained Santos Palissander wood veneer is used
throughout. The same veneer is also used on a
specially designed presentation box that houses the
key, two solid silver key fobs and a specially
commissioned solid silver Conway Stewart fountain pen.
Rolls-Royce Chairman and Chief
Executive, Ian Robertson, said, “The Silver Ghost is
such a significant model in the history of Rolls-Royce
that we felt marking its 100th anniversary was
entirely fitting. Its extraordinary reliability,
refinement, comfort and virtually silent running were
as important to Rolls-Royce in 1907 as they are today.”
The Phantom Silver specification
Bespoke Ghost Silver paintwork
alloy wheels chrome centre caps
or Crème Light leather interior trim
Palissander veneered wood
silver and enamel Conway Stewart pen
silver key fob
silver Spirit of Ecstasy
champagne flutes and tumblers detailed with silver
clock matched to instrument dials
Silver tread plates.
The special Phantom Silver edittion
carries a GB£22,000 premium over the standard Phantom
price (GB£219,975 / US$333,350 / 328,000 Euros.
Prices are for standard models, net of local taxes and