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In Europe from 2008, Asia and the Americas in 2008-2010
All-new Ford Fiesta supermini goes global
Following the first preview at Geneva 2008

2009 Ford Fiesta: front-side view.

Bold headlamps extending almost as far as the raked A-pillars.

15 February 2008.

Ford Motor Company confirmed today that its new generation small car will be known worldwide by its European name, Fiesta, following its global debut at the 2008 Geneva Motor Show next month (public days 6-16 March).

The all-new Fiesta (supermini, B-segment, sub-compact) which already showed its stylistic orientation through the Ford Verve concept car, shares the B2E common platform with the new Mazda2 model.

2009 Ford Fiesta: headlight and fog lamp view.

Signal functions in headlamps with chrome-ringed fog lamps.

First details of the three-door version were released today, before European production begins in autumn 2008. Fiesta is due for launch also in Asia and the Americas between 2008 and 2010.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process.

The new Fiesta is closely related to the Verve Concept vehicle that was revealed at the 2007 Frankfurt Motor Show. That was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit.

European production of the new Fiesta commences in the autumn of 2008 at the company's Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.

2009 Ford Fiesta: side view.

The profile emphasises the new cab-forward shape.

“By 2010, this new small-car family will be manufactured in Europe, Asia and North America and be marketed as Fiesta in all of the world’s key automotive markets”, said Marin Burela, Ford's Global Executive Director for small-car development.

The new vehicle range will introduce several Ford firsts for a small car, including – from later in 2008 – another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre. Unlike other competitors which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is even lighter than its predecessor.

2009 Ford Fiesta: front view.

Turning signal indicators also in the side mirrors.

“Staying small and resisting weight gains were key objectives of the new Fiesta development process,” said Joerg Beyer, Fiesta Chief Carline Engineer. “That really pays off when it comes to fuel economy and CO2 emissions.”

In terms of safety, the new model makes a significant step forward with its robust safety structure and Intelligent Protection System of safety technologies that brings a driver's knee airbag to Fiesta for the first time. It makes extensive use of ultra high-strength steels in its body structure. A substantial amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta’s quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside.

New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout, but the new suspension and steering system have undergone an array of enhancements.

Fiesta's history: Project Bobcat

The name is best established in Europe, but Fiesta is also well known in markets across Asia, Australia and South America. The Fiesta also was offered in the U.S. from 1978 to 1980.

The 2009 Fiesta continues the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976.

Starting in the early 1970s, the Fiesta project led to the grand opening of the new automotive assembly plant in Almusafes, Valencia, with the attendance of the newly crowned King of Spain, Juan Carlos.

With the global fuel crisis as extra incentive, at the end of 1973, the Ford Board of Directors gave Project Bobcat, as it was originally known, the go-ahead for development and production.

Fiesta didn’t get its name until 1974, when Ford whittled down a list of 50 potential names to just five. The final choice of Fiesta was well appropriate given the creation of the new manufacturing plant in Spain.

Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides a better balance of low-speed assistance with feel and responsiveness. It is another key facet of new Fiesta’s initiatives to reduce fuel consumption. The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.

On the powertrain side, a total of five choices will be available at launch. New to the Fiesta range for European markets is the 115 PS Ford Duratec 1.6-litre Ti-VCT engine, with variable intake cam timing. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.

The Fiesta range also retains the 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines, as well as both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS – available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.

Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift 4-speed automatic transmission (available with 1.4-litre, 91 PS Duratec engine).

2009 Ford Fiesta: back-side view.

Dynamic lines link the tail lamps with the spoiler.

New technology elements include keyless vehicle technology, 'Ford Power' engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting.

The highlight of the Verve Concept interior – the futuristic, mobile phone-inspired instrument panel centre stack – will be a feature of the new Ford Fiesta.

Instead of the flat, upright centre stack of the instrument panel - needed to package a large radio head unit behind the fascia panel -, new technology allows Fiesta to separate the key elements of audio system – the control buttons, display and underlying electronics – in a distributed architecture that gives functional and aesthetically pleasing shapes.

2009 Ford Fiesta: dashboard view from the passenger side.

Mobile phone-inspired instrument panel centre stack.

Since many customers of the new-generation Ford Fiesta were raised with mobile phones, Ford expects them to be comfortable with the design of the car's Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.

Toggle switches incorporated into the steering wheel allow the driver to control the system’s key functions easily and intuitively.

The Ford Convers+ feature – already available on the Ford Mondeo, S-MAX and Galaxy models – is one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive 'Ford Power' button on the instrument panel. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.

2009 Ford Fiesta: console view.

Lozenge shaped dials for the heating and ventilation systems.

Another Verve Concept feature – the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack – is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.

The new centre console features also a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car's audio system to control and charge the MP3 player.

Bluetooth connectivity with Voice Control will also be available, along with other convenient features such as the reach and rake steering wheel adjustment, sequential driver window with anti-trap technology, new ambient lighting with a red glow to discreetly highlight the interior of the vehicle, and Ford's Easyfuel capless refuelling system which was recently introduced with the Ford Mondeo to prevent accidental misfuelling.

2009 Ford Fiesta: steering wheel with centre stack view.

Switches in the steering wheel allow to control key functions.

On the outside, the new Fiesta gets an aggressively contoured bonnet and front wings conveying a broad-shouldered stance. The bold headlamps become part of the shoulder shape and extend rearward almost as far as the raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions – complemented on the lower bumper flanks by round, chrome-ringed fog lamps.

The profile emphasises the new cab-forward shape. The sweeping roofline extends from the forward-stretching A-pillar rearward, framing the side window profile to create the sporty feeling of a coupé for both three- and five-door bodystyles.

The new Fiesta also features the bold wheel arches that communicate the vehicle’s stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.

Dynamic, 'kinetic design' lines extend from side to side, uniting the upper corners of the tail lamps with the spoiler, which incorporates a slim LED stop lamp array.

Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008.

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