headlamps extending almost as far as
the raked A-pillars.
15 February 2008.
Ford Motor Company confirmed today that its new
generation small car will be known worldwide by its
European name, Fiesta, following its global debut at
the 2008 Geneva Motor Show next month (public days
The all-new Fiesta (supermini,
B-segment, sub-compact) which already showed its
stylistic orientation through the Ford
Verve concept car, shares the B2E common platform
with the new Mazda2
functions in headlamps with
chrome-ringed fog lamps.
First details of the three-door
version were released today, before European
production begins in autumn 2008. Fiesta is due for
launch also in Asia and the Americas between 2008 and
Designed and developed in Europe
for sale in Europe, Asia, South Africa, Australia and
the Americas between 2008 and 2010, the new Fiesta is
the first major product of Ford’s new global product
The new Fiesta is closely related
to the Verve Concept vehicle that was revealed at the
2007 Frankfurt Motor Show. That was one of three Verve
Concepts, with the others, both four-door sedans
tailored for regional market tastes, shown recently at
Guangzhou in China and the North American
International Auto Show in Detroit.
European production of the new
Fiesta commences in the autumn of 2008 at the
company's Cologne plant in Germany. Later, as
production ramps up, the Valencia Assembly Plant will
bring additional Fiesta capacity on line in 2009.
profile emphasises the new cab-forward
“By 2010, this new small-car
family will be manufactured in Europe, Asia and North
America and be marketed as Fiesta in all of the world’s
key automotive markets”, said Marin Burela, Ford's
Global Executive Director for small-car development.
The new vehicle range will
introduce several Ford firsts for a small car,
including – from later in 2008 – another model in
the new Ford ECOnetic range promising CO2 emissions of
fewer than 100 grams per kilometre. Unlike other
competitors which have grown in size and weight, the
new Fiesta stands on virtually the same footprint as
before. The new-generation Fiesta is even lighter than
signal indicators also in the side
“Staying small and resisting
weight gains were key objectives of the new Fiesta
development process,” said Joerg Beyer, Fiesta Chief
Carline Engineer. “That really pays off when it
comes to fuel economy and CO2 emissions.”
In terms of safety, the new model
makes a significant step forward with its robust
safety structure and Intelligent Protection System of
safety technologies that brings a driver's knee airbag
to Fiesta for the first time. It makes extensive use
of ultra high-strength steels in its body structure. A
substantial amount of these specialist steels,
including boron steel and dual-phase steel, is the
secret to Fiesta’s quantum leap in structural
stiffness for its light weight. These steels are used
particularly in safety critical areas, such as the
A-pillar and B-pillar, part of the ultra-rigid 'door
ring' structure of the Fiesta bodyside.
New Fiesta retains the MacPherson
strut front suspension and twist-beam rear suspension
layout, but the new suspension and steering system
have undergone an array of enhancements.
history: Project Bobcat
The name is best
established in Europe, but Fiesta is
also well known in markets across
Asia, Australia and South America. The
Fiesta also was offered in the U.S.
from 1978 to 1980.
The 2009 Fiesta
continues the story of the popular
Ford small car that has sold more than
12 million units since its
introduction in 1976.
Starting in the
early 1970s, the Fiesta project led to
the grand opening of the new
automotive assembly plant in
Almusafes, Valencia, with the
attendance of the newly crowned King
of Spain, Juan Carlos.
With the global
fuel crisis as extra incentive, at the
end of 1973, the Ford Board of
Directors gave Project Bobcat, as it
was originally known, the go-ahead for
development and production.
Fiesta didn’t get
its name until 1974, when Ford
whittled down a list of 50 potential
names to just five. The final choice
of Fiesta was well appropriate given
the creation of the new manufacturing
plant in Spain.
Electric-Power Assist Steering
(E-PAS) is introduced in the Fiesta for the first
time. E-PAS provides a better balance of low-speed
assistance with feel and responsiveness. It is another
key facet of new Fiesta’s initiatives to reduce fuel
consumption. The electric power steering pump only
operates when steering-effort assistance is required,
unlike traditional hydraulic PAS pumps that operate
constantly when the engine is running. This brings a
fuel consumption reduction.
On the powertrain side, a total of
five choices will be available at launch. New to the
Fiesta range for European markets is the 115 PS Ford
Duratec 1.6-litre Ti-VCT engine, with variable intake
cam timing. It brings a 15 PS performance improvement
over the outgoing Fiesta without a fuel consumption
The Fiesta range also retains the
1.25-litre (60 and 80 PS) and 1.4-litre (91 PS)
Duratec petrol engines, as well as both Duratorq TDCi
common-rail diesel engines, the 1.4-litre (68 PS) and
the 1.6-litre (90 PS – available with Diesel
Particulate Filter) which have been enhanced with
revised injection technology and electronic control
Fiesta will be offered with Ford
Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with
1.4-litre, 91 PS Duratec engine).
lines link the tail lamps with the
New technology elements include
keyless vehicle technology, 'Ford Power' engine start
button, Ford Easyfuel capless refuelling, USB
connectivity and ambient interior lighting.
The highlight of the Verve Concept
interior – the futuristic, mobile phone-inspired
instrument panel centre stack – will be a feature of
the new Ford Fiesta.
Instead of the flat, upright centre
stack of the instrument panel - needed to package a
large radio head unit behind the fascia panel -, new
technology allows Fiesta to separate the key elements
of audio system – the control buttons, display and
underlying electronics – in a distributed
architecture that gives functional and aesthetically
phone-inspired instrument panel centre
Since many customers of the
new-generation Ford Fiesta were raised with mobile
phones, Ford expects them to be comfortable with the
design of the car's Convers+ system, which follows the
centre stack contours to frame a large-screen display
and control panel with key buttons for audio, in-car
phone and vehicle settings.
Toggle switches incorporated into
the steering wheel allow the driver to control the
system’s key functions easily and intuitively.
The Ford Convers+ feature –
already available on the Ford Mondeo, S-MAX and Galaxy
models – is one of several new features and
technologies in the new Fiesta, including keyless
vehicle technology symbolised by the distinctive 'Ford
Power' button on the instrument panel. Ford expects
more than 85 per cent of Fiesta orders to feature one
of two available multi-function displays.
shaped dials for the heating and
Another Verve Concept feature –
the lozenge shaped array of large twist dials for the
heating and ventilation systems at the midpoint of the
centre stack – is retained in the production Fiesta
design. This feature was inspired by the design of
contemporary power showers.
The new centre console features
also a convenient tray for MP3 players complete with
built-in jack sockets for an auxiliary (AUX) audio
cable and a USB, along with the traditional 12 Volt
outlet. This allows the car's audio system to control
and charge the MP3 player.
Bluetooth connectivity with Voice
Control will also be available, along with other
convenient features such as the reach and rake
steering wheel adjustment, sequential driver window
with anti-trap technology, new ambient lighting with a
red glow to discreetly highlight the interior of the
vehicle, and Ford's Easyfuel capless refuelling system
which was recently introduced with the Ford Mondeo to
prevent accidental misfuelling.
in the steering wheel allow to control
On the outside, the new Fiesta gets
an aggressively contoured bonnet and front wings
conveying a broad-shouldered stance. The bold
headlamps become part of the shoulder shape and extend
rearward almost as far as the raked A-pillars. The
headlamp units incorporate all primary front lighting
and signal functions – complemented on the lower
bumper flanks by round, chrome-ringed fog lamps.
The profile emphasises the new
cab-forward shape. The sweeping roofline extends from
the forward-stretching A-pillar rearward, framing the
side window profile to create the sporty feeling of a
coupé for both three- and five-door bodystyles.
The new Fiesta also features the
bold wheel arches that communicate the vehicle’s
stance and dynamic capabilities, giving visual
emphasis to new 17-inch alloy wheels.
Dynamic, 'kinetic design' lines
extend from side to side, uniting the upper corners of
the tail lamps with the spoiler, which incorporates a
slim LED stop lamp array.
Full technical details of the new
Fiesta range will be released closer to the launch of
the production model in autumn 2008.