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2010 Honda Insight Hybrid at the 2009 NAIAS in Detroit
A practical and realistic hybrid offer for everyday use
With a pricing near the middle range of the Honda lineup

2010 Honda Insight hybrid passenger car, midsize sedan, front view.

2010 Insight to be priced below the Civic Hybrid in the USA.


23 January 2009.

 Specifications 1 - 2

Each of the top two Japanese groups had its own new generation hybrid for the 2009 North American International Auto Show in Detroit, Michigan (public days 17-25 January - more details: Toyota brought the all-new Prius (more about the 2010 Toyota Prius), and Honda the all-new Insight.

Going a step further in its competition with the leader in this field, the Prius, Honda aims to sell 200,000 Insights globally, per year, and to make it the first of a new family of Honda hybrids, followed by a production version of the CR-Z concept sportscar, within the next couple of years, as well as a Jazz hybrid.

2010 Honda Insight hybrid passenger car, midsize sedan, rear view.

Pricing the 2010 Insight near the middle price range in the Honda lineup opens up hybrid technology to new buyers.

Honda, which introduced the original Insight in December 1999, decided to price the all-new five-passenger, five-door 2010 Insight below the Civic Hybrid in the USA, where it will be launched this spring (same timing for Europe), making the latest generation of its Integrated Motor Assist (IMA) hybrid technology more cost-efficient to produce, more affordable and cheaper to run, with U.S. EPA city/highway fuel-economy rating of 40/43 miles per U.S. gallon, that is, 48.01 and 51.61 miles per imperial gallon, or 5.88 and 5.47 litres of gasoline per 100 km.

2010 Honda Insight hybrid passenger car, midsize sedan, profile view.

Low center of gravity with a versatile five-passenger interior.

As put by John Mendel, executive vice president of American Honda, the 2010 Insight will be priced near the middle price range in the Honda lineup, opening up Honda’s hybrid technology to a new group of buyers that previously may not have considered a hybrid because of either image or cost.

Evoking the advanced and aerodynamic five-door sedan design first deployed on the FCX Clarity fuel cell car, the new Insight has a low center of gravity with a five-passenger cabin and versatile interior space.

2010 Honda Insight hybrid passenger car, midsize sedan, dashboard with navigation system.

2010 Honda Insight hybrid passenger car, midsize sedan, audio system.

Navigation screen (top) or audio system interface (above).

Honda says that, to help achive most of its hybrid technology benefits, the Insight will feature a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist).

Eco Assist combines the following functions:

1 - A driver-activated ECON mode that optimizes control of the continuously variable automatic transmission (CVT), engine and related powertrain components to further improve vehicle fuel efficiency;

2 - a driver feedback function that uses a speedometer display with changing background colors to provide real-time guidance to the driver on achieving higher fuel efficiency;

2010 Honda Insight hybrid passenger car, midsize sedan, front seats.

2010 Honda Insight hybrid passenger car, midsize sedan, rear seats.

2010 Honda Insight hybrid passenger car, midsize sedan, boot / trunk.

Midsize car with 60/40 split and fold-down rear seat back.

3 - a fuel-economy scoring function using a plant-leaf graphic to provide feedback to the driver on current-trip driving efficiency and lifetime fuel-efficient driving performance.

All Insights are powered by a 1.3-liter SOHC aluminium-alloy i-VTEC engine and a continuously variable transmission (CVT), with a new generation of Honda’s IMA hybrid system.

The Insight’s IMA system incorporates a 10-kilowatt (13 hp) electric motor and a compact Intelligent Power Unit (IPU) – recapturing and storing kinetic energy from vehicle braking and deceleration and supplying additional power for acceleration when needed.

Packaging of the compact IMA battery and IPU in the vehicle’s rear floor allows the enhanced utility of a 60/40 split and fold-down rear seat back.

The Insight’s IMA system can be operated exclusively on electric power in certain low- to mid-speed driving conditions. It also provides for cylinder deactivation within the gasoline engine during deceleration, and for engine shut off when the vehicle is stopped.

With a 10.6-gallon fuel tank (40.1 litres), the Insight delivers an estimated maximum driving range in excess of 400 miles (643 km).

Standard passive safety equipment on all Insights (U.S. specifications) includes dual-stage front airbags; front-side airbags with a passenger-side occupant position detection system (OPDS); side curtain airbags; anti-lock brakes with electronic brake distribution (EBD) and driver- and front-passenger active head restraints.

Additional standard features on all new Insights include 60/40 split and fold-down rear seatbacks; two-tier digital instrument panels; automatic climate control; power windows, mirrors and door locks; a tilting and telescoping steering wheel and a 160-watt AM/FM/CD audio system with MP3 audio playback, an auxiliary audio input jack and speed-sensitive volume control (SVC).

Insight EX models add alloy wheels, cruise control, 6-speaker audio system with USB audio interface, steering-wheel mounted paddle shifters, Honda Vehicle Stability Assist (VSA) and an optional Honda satellite-linked navigation system with voice recognition.

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