Buick pricing for the all-new 2011 Regal

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German and Canadian built midsize sedan based on Opel's Insignia
2011 Buick Regal prices start from under US$27K

2011 Buick Regal: front, driving.

2011 Regal: based on the 2009 “European Car of the Year” .

21 Jan. 2010,
GM North America:

Buick today announced pricing for the all-new 2011 Regal. Prices (USA) start at $26,995 for the premium CXL model, including a $750 destination charge.

Regal’s CXL turbo model will start at $29,495, including a $750 destination charge.

Regal will initially be offered in premium CXL trim only, with additional trim levels to be offered in the 2012 model year (see also the Buick Regal GS show car).

The well-equipped Regal CXL includes the following as standard or available equipment:

2011 Buick Regal: rear, driving.

Available with 182 or 220 horsepower (estimated) .

· Standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW)

· Available 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW) – available late-summer 2010

· Both engines have six-speed automatic transmission standard with Driver Shift Control (DSC)

· Estimated 30 mpg on the highway with the 2.4L and 29 mpg highway with the 2.0L turbo engine

· MacPherson strut front suspension and four-link independent rear suspension

2011 Buick Regal: interior, front.

Drive Control System is available with the 2.0L turbo: the driver selects among 3 operating modes that adjust suspension, steering, throttle, transmission, and stability systems.

· Class-exclusive Interactive Drive Control System is available with the 2.0L turbo,
offering enhanced vehicle stability and greater driving safety, while also adapting the driving characteristics of the car to the driver’s preferences. The driver selects among three operating modes that adjust suspension, steering, throttle, transmission, and stability systems to personalize the driving experience

· Four-wheel disc brakes with four-channel anti-lock braking system, brake assist and electronic parking brake

· Standard StabiliTrak stability control system and full-function traction control

· Standard dual-stage frontal air bags, side-curtain air bags and pedal-release system; and available rear-seat thorax air bags

· Available navigation system, Harman Kardon sound system, and internal flash drive (1GB)

2011 Buick Regal

The new 2011 Regal is a midsize sport sedan based on the award-winning Opel Insignia – the 2009 “European Car of the Year” – and it brings all of Insignia’s award-winning design, technology and European-inspired performance capabilities to the North American market.

“The new Regal gives Buick a modern performance sedan and its production here in Oshawa is terrific news for our employees, the CAW, dealers and suppliers,” says Arturo Elias, president, General Motors of Canada. “Combining Buick’s top position in the industry in terms of brand quality with the Oshawa Car Plant’s long-standing reputation for top quality assembly means customers’ highest expectations will be met with this midsize sport sedan.”

· Standard 18'' aluminum wheels (19-inch aluminum wheels come with available Interactive Drive Control on the 2.0L turbo)

· Standard 12-way power, leather and heated driver seat; leather and heated passenger front seat; Bluetooth for phone capability; i-Pod auxiliary jack and USB port; XM Satellite Radio and OnStar

“The Regal is the next chapter in Buick’s transformation and we’re excited to bring this Buick sport sedan to market,” said Craig Bierley, Buick Marketing Director. “The dynamic driving experience and intuitive, personal technologies offer customers a premium sport sedan for great value.” 2011 Regal pricing compares to the 2010 LaCrosse as follows (table):

2011 Regal - 2010 LaCrosse


Buick Trim Level	2011 Regal	2010 LaCrosse

CX	Available MY2010	$26,995
CXL	$26,995	$30,395
CXL with Turbo	$29,495	N/A
CXS	N/A	$33,765

Regal production for sale in the U.S. and Canada begins late Q1 2010 in Russelsheim, Germany, with vehicles expected to start arriving at dealerships in Q2 2010. North American production will begin at the Oshawa Car Assembly plant beginning in Q1 2011.

Regal - Camaro - Equinox - Terrain

On November 25, 2009, North American production of the all-new 2011 Buick Regal was confirmed for the Oshawa Car Assembly plant (Ontario) beginning in Q1 2011.

Production of the new Buick Regal is the latest in a string of positive news for GM manufacturing in Canada including:

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· Oshawa Car Plant running maximum overtime since June 2009 that will continue into the new year to keep up with demand for the Chevrolet Camaro

· Production of the Camaro Convertible in Oshawa beginning in Q1 2011

· The recent addition of a 3rd shift plus scheduled overtime at CAMI Automotive to keep up with strong demand for the all-new Chevrolet Equinox and GMC Terrain

· The investment of $C90 million in CAMI Automotive which will add an additional 40,000 units of capacity to current production and result in full employment at CAMI

· The introduction of flexible transmission production at GM Canada’s St. Catharines facility beginning with assembly of the fuel-efficient 6-speed front-wheel-drive transmission.

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The new Buick Regal joins the Chevrolet Camaro and Equinox and the GMC Terrain as the third new vehicle in the production commitment that was part of the agreement with the Canadian and Ontario Governments.

General Motors of Canada (GMCL) is headquartered in Oshawa, Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through dealerships and retailers across Canada.

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