2010 Ford Taurus full-size sedan:
“2010 Best Redesigned Vehicle” by Kelley Blue Book

11 Dec. 2009, Dearborn, Mich, USA - Ford Motor Company:

For the second consecutive year, Ford has captured Kelley Blue Book’s kbb.com “Best Redesigned Vehicle” award, this time for the hot-selling Taurus sedan. Last year, the honor went to the 2009 Ford F-150.

“This is not your father’s Taurus. For us it’s a massive departure,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “It reinvigorates a brand that everybody wants to be proud of, applaud, and be excited about.”

Bell says it wasn’t just one feature that earned Ford’s all-new Taurus the distinction of being named 2010 Best Redesigned Vehicle.

“It’s the whole package – great value, great build quality and great technology,” he said. “We at Kelley Blue Book couldn’t help but embrace the new Taurus.”

In addition to its expressive, upscale design and engaging driving dynamics, the 2010 Ford Taurus offers an unprecedented array of technologies typically reserved for luxury cars at a price that is affordable. Its impressive standard and available technologies add convenience, connectivity, safety and value for customers. These include Adaptive Cruise Control, Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.

“What’s amazing about the Taurus is that it just bristles with technology at such a responsible and very acceptable price point,” said Bell. “I think that’s what makes it somewhat revolutionary.”

According to Taurus marketing manager Pei-Wen Hsu, Ford’s all-new flagship sedan is generating new excitement at Ford dealerships.

“Just like the 1986 original, the new Taurus is redefining the full-size sedan segment,” she said. “It is creating a halo effect in our showroom and attracting younger, more diverse customers to the Ford brand.”

Today’s recognition from Kelley Blue Book’s kbb.com is the latest in a string of accolades for the 2010 Ford Taurus. Earlier this month at the Los Angeles Auto Show, the Taurus was named International Car of the Year, and it received kbb.com “2010 Best Resale Value Award” in the full-size car category. And in January, the 2010 Taurus will serve as the official car of the 2010 International CES (Consumer Electronics Show®) in Las Vegas.

More information about the 2010 Best Redesigned Vehicle from Kelley Blue Book’s kbb.com, at www.kbb.com/best2010redesign.