World premiere at the 2010 Geneva motor show
All-new Kia Sportage crossover: longer, lower and wider

03 Feb. 2010 – Kia Motors Corp., Seoul, Korea:

* Bold, athletic and sporty all-new Sportage to make its world premiere in March 2010

* Marking a shift in design direction for the popular SUV

The all-new Kia Sportage crossover will mark a dramatic shift in design direction for the brand’s popular SUV when it makes its world premiere at the Geneva Motor Show on 2 March.

Embodying Kia’s newfound visual dynamism, the new Sportage is a fresh, bold, athletic and sporty design that successfully blends the key features of an SUV – the commanding driving position and heightened sense of security and raised ground clearance – and envelopes them in a sleek and urban-friendly design with global appeal.

Longer, lower and wider than the previous generation model, the new Sportage will offer more space for people and cargo, with an improved ride quality thanks to a longer wheelbase.

The all-new Sportage crossover will be available at Kia dealerships later this year, with a range of highly competitive diesel and gasoline engines.

The world premiere of the new Sportage will take place on 2 March (8:45AM, CET) at the Kia Stand (No. 6441) in Hall 6 at the Geneva International Motor Show.