Unveiled at the 2010 New York Motor Show
Next generation Optima shows Kia's new design direction

March 2010 – Kia Motors Corp., Seoul:

The next generation Kia Optima (also known as ‘Magentis’ in some markets) is set to make its world premiere next month at the 2010 New York International Auto Show (2-11 April).

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

The Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The striking visage of the Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

Spacious, and with class-leading levels of safety and luxury equipment, the Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.