28 September 2010: The all-new
2011 Kia Optima has just been launched by Kia Motors America (KMA) last
week, just a fortnight before the European presentation of the midsize
sedan at the 2010 Paris motor show (Mondial de l'Automobile, public days
from 2 to 17 October) where the Kia
electric POP concept gets its world premiere.
The new generation Optima arrives to American showrooms
in early fall (early 2011 in Europe) with larger
dimensions and three new
powertrains, including direct injection and turbo charging
technologies as well as the brandís first-ever hybrid in the U.S.
(available in 2011).
connecting with a pronounced shoulder line.
Designed at Kiaís studios in Germany (Frankfurt) and
the USA (Irvine, California), the all-new Optima is longer,
wider and lower than the vehicle it replaces and is based on an
all-new midsize platform, shared with the new Hyundai Sonata midsize
sedan, as Kia is part of the South Korean Hyundai-Kia Automotive Group.
The 2011 Optima features Kiaís tabbed
grille that is surrounded by projector headlamps. The profile gets a sweeping chrome arc that flows from
the A through C pillars to visually lower the car further. The roofline
connects with a pronounced shoulder line.
A high console
with a short gear shifter.
Available in three trims (USA specifications), LX, EX
and SX, the 2011
Optima LX includes standard dual exhaust with chrome tips, solar
glass, outside mirror turn signal indicators and 16- inch (steel) wheels
fitted with 205/65R16 tires.
The EX offers standard fog
lights, heated outside mirrors, exterior chrome/ body-colour door handles
along with 17-inch alloy wheels and P215/55/R17 tires, while the EX Turbo
adds its own front grille design.
The more athletic SX adds HID
headlights with auto levelling, LED rear combination lights, specific
front grille design, rear lip spoiler, sculpted side sills, aero wiper
blades, black front brake calipers and 18-inch black machined finish alloy
wheels with P225/45R18 tires.
Inside, the instrument panel is clearly oriented toward
the driver, with a high console, a short gear shifter (paddle shifters
behind the steering wheel of SX versions) and an optional panoramic
panel is clearly oriented toward the driver.
comfort and convenience features include a six-way adjustable driverís
seat with power lumbar support, illuminated vanity mirrors with a ticket
holder and a trip computer, in addition to a standard AM/FM/CD/MP3/Sat
audio system with SIRIUS Satellite Radio capabilities with three months
complimentary service, auxiliary and USB audio input jacks for connecting
with MP3 players and Bluetooth wireless technology connectivity with
steering wheel mounted voice activation controls to enable hands-free
operation for compatible mobile phones.
Other standard interior features comprise a
tilt/telescopic steering column, power door locks, power windows, sun
visor extension and a cooling glove box. The 60/40 split-folding rear seat
offers multiple seating and cargo arrangements.
The Optima LX with automatic
transmission features cruise control and an active system to enhance fuel
Kia POP concept car
Kia Motors is also presenting at the 2010 Paris motor show the
world premiere of its compact electric POP concept
Designed by Kia's European
design team under the direction of Peter Schreyer,
Kia's Chief Design Officer, and Gregory Guillaume,
Kia Europe's Chief Designer, the all-new electric
concept car is a three-metre three-seater
zero-emissions city car.
Optima EX offers
standard UVO (powered by Microsoft) hands-free in-car entertainment and
communication system (to be available in select Kia models in the U.S.
later this year) with rear-view camera, push button-start ignition with
smart key, dual-zone automatic air conditioning with rear vents, a
leather-wrapped steering wheel and shift knob, auto-dimming rear view
mirror with Homelink and compass, auto light control, driver and front
passenger automatic window up/down and an eight-way power driverís seat,
an illuminated glove box, rear reading lamps, floor mats and chrome door
The Optima EX Turbo adds wood interior trim with
metal accents while the Optima SX gets black
leather woven seat trim, black interior trim with carbon insert film,
Supervision meter cluster with LCD display, centre fascia and meter
housing, soft trim with French seams, steering wheel paddle shifters,
metal pedals and lighted metal door scuff plates.
Options include a Convenience Package (LX
A/T only) with an eight-way power-adjustable driverís seat and auto dimming
rear view mirror with Homelink, while the LX Technology Package (with
Convenience Package) adds the navigation system with back-up camera, an
eight-speaker Infinity premium audio system and dual-zone automatic
temperature control with rear ventilation.
Moving to the EX trim, the Premium Package adds the
panoramic sunroof with high-gloss B-pillar, four-way power-adjustable
driverís seat with driverís seat memory, heated and cooled front
seats, heated rear seats, a heated steering wheel, wood interior trim and centre
console and metal-finished shifter.
The EX Technology Package (with Premium Package) adds
the navigation system with a back-up camera and an eight-speaker Infinity
premium audio system.
Based on an all-new platform shared with Hyundai'
Sonata, the 2011 Optima has
an overall length of 190.7 inches (4844mm), an increase of 1.7 inches
(43mm) over the previous model, with an overall width of 72.1 inches
(1831mm) and wheelbase of 110 inches (2794mm), an increase of 2.9 inches
(74mm). A low ground clearance of 5.3 inches (135mm) enhances
Built on a unibody frame, the front-wheel-drive Optima
utilizes independent front and rear suspension systems. McPherson struts
are used in the front with a multi-link layout in the rear and are both
joined with coil springs and front anti-roll bars. The platform uses
high-tensile-strength steel to enhance structural strength while also
achieving high torsional stiffness, for better handling, ride quality and
In the USA, the 2011 Optima is available with three new
Theta II powerplants, a 2.4-liter GDI four-cylinder (Kiaís first
application of GDI direct gasoline injection technology), a 2.0-liter GDI
turbo or a 2.4-liter hybrid engine (to be introduced in 2011).
The 2.4-liter GDI engine produces 200 horsepower and
upgrading to the optional 2.0-liter turbo GDI engine (EX Turbo and SX
models) boosts output to 274 horsepower, while mated to a six speed
All automatics feature Sportmatic clutchless shifting.
A single six-speed manual transmission is available only with the LX
Kia says that the 2.4-liter four-cylinder posts 24/35 U.S. mpg
(city/highway) when mated to the manual transmission
(equivalent to 28.8 / 42 UK mpg, 9.8 / 6.7 litres/100 km, 10.2 / 14.9 km/litre
based on autopressnews.com
conversion figures) and 24/34 mpg
(equivalent to 28.8 / 40.8 UK mpg, 9.8 / 6.9 litres/100 km, 10.2 / 14.4 km/litre)
when coupled with the automatic transmission, while the 2.0-liter turbo
GDI offers 22/34 mpg
(equivalent to 26.4 / 40.8 UK mpg, 10.7 / 6.9 litres/100 km, 9.35 / 14.4 km/litre),
only available with the automatic transmission.
application of GDI direct gasoline injection tech.
The new Optima will be available in Europe with a
choice of either a new 'U2' 1.7-litre VGT diesel engine (136 ps) or an
all-new 2.0-litre CVVL (continuously variable valve lift) gasoline engine
In safety terms, the 2011 Optima is equipped with standard six airbags
(dual advanced front and front-seat mounted side as well as full-length
side curtain), front active headrests, height-adjustable front seatbelts
with pre-tensioners, three-point seatbelts for all seating positions,
Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure
Monitoring System (TPMS).
Standard active safety equipment includes four-wheel
antilock brakes (ABS), Electronic Stability Control (ESC), a Traction
Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control
In the USA, the 2011 Optima is covered by KMAís
warranty program, which offers a 10-year/100,000-mile limited powertrain
warranty, a five-year/ 60,000-mile limited basic warranty and a
five-year/100,000-mile anti-perforation warranty. A five-year/ 60,000-mile
roadside assistance plan also is part of the vehicle coverage.