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From the 2012 Geneva motor show to production start in May
All-new Volvo V40 premium compact hatchback promises
An exceptional density of high-tech in Scandinavian design

All-new Volvo V40 premium compact hatchback: front view.

The V40: new rival for the BMW 1-Series, Audi A3 and others.

29 February 2012, Gaby Sakr: Volvo Car Corporation announced yesterday that its all-new V40 premium compact hatchback will be revealed to the international press on the 6th of March, two days before the 2012 Geneva international auto show opens its doors to the public (8 to 18 March).

The Swedish premium car maker expects Europe to represent about 85 per cent of the annual sales figure of 90,000 units.

The V40, which will replace both the S40 and the V50 (Estate wagon version of the S40), will be built from this May in Volvo Car Corporation's plant in Ghent, Belgium.

All-new Volvo V40 lower medium hatchback: rear view.

WYSIWYG: dynamics expressed by a sleek design.

What is known until now from the new rival of the BMW 1-Series, the Audi A3 and other premium compact (C-segment, lower medium size) models, is that it starts a new design strategy at the Scandinavian luxury automaker, under the "human-centric, Designed Around You" descriptive.

Håkan Abrahamsson, Volvo Cars Vehicle Line Director for C (segment) Cars & V40 Vehicle Programme Manager says that the new V40 corresponds to the WYSIWYG logic (what you see is what you get), that is, you get the performance and dynamism which are expressed by the sleek and compact design, with "an exceptional density" of high-tech features and equipment.

All-new Volvo V40 premium hatchback: top picture with panoramic glass roof.

Panoramic glass roof surrounded by elegant design details.

Hence, the Swedish brand, which the Chinese Zhejiang Geely Holding Group acquired from Ford Motor Co. in 2010, promises that its all-new V40 will offer high driving dynamics thanks to the design of the chassis, active safety equipment and the engine range which will span from Volvo's first diesel with CO2 emissions of 94 g/km, to the turbocharged T5 petrol engine with 254 hp and an acceleration figure of 6.7 seconds from rest to 100 km/h (62 mph), with all engine versions featuring start-stop and brake energy regeneration (both manual and automatic transmissions).

All-new Volvo V40 premium compact hatchback: interior picture

The "driver-centric approach" of the interior.

The interior of the new V40 is described by Stefan Jacoby, President and CEO of Volvo Car Corporation, as having a "driver-centric approach", with a new, fully graphic instrument cluster providing a personalised layout and informative content to facilitate the intuitive interaction with the driver. Features are said to be designed around the driver to help him / her stay informed and alert to the driving conditions.

As far as safety is concerned, the brand's major argument all along its history, the new Volvo V40 promises the latest technologies in passive and active safety for the driver, his passengers and even pedestrians, with the Pedestrian Detection with Full Auto Brake and other new features such as the world-first pedestrian airbag, as well as the Lane Keeping Aid with haptic auto steering, and the Park Assist Pilot to assist in parallel parking.

Other announced safety equipments include the City Safety low-speed collision avoidance system, which has been further developed to operate now at speeds up to 50 km/h (31 mph, compared to the current 12 km/h (19mph) on other models.


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