Japanese auto maker Mazda Motor Corp. launched last week its all-new, 4th-gereration Mazda2 in its home market.
The new sub-compact (B- or supermini segment in Europe) model – known in Japan as the Mazda Demio – has been fully redesigned after the seven years career of its predecessor.
As production started last week at Mazda's Hofu Plant No. 1 in Yamaguchi, Japan, the all-new Mazda2 is also the fourth new model in the Japanese brand's line-up to adopt the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design
The three latest Mazda models featuring these technologies are the CX-5 compact SUV, the Mazda6 – Atenza in Japan – mid-size family model (D segment, upper medium size) and the compact (C-segment, lower medium size) Mazda3 (Axela in Japan)
Based on the Mazda Hazumi concept, which debuted at the Geneva Auto Show in March, the all-new Mazda2 will reach global markets showrooms starting from Japan this autumn, before arriving to other markets in 2015, including North America where it will be launched as a 2016 model year (The Mazda2 was not available in the U.S. market until the third generation as a 2011 model).
Due to the volume significance of the sub-compact segment, Mazda2 is one of the brand's core products, with total sales of over 2.4 million units worldwide.